Using only the finest fabrics and trimmings the ST JAMES collection, by Simon Lloyd Fish focuses on injecting bespoke detailing into a RTW collection using small finishing touches to create a unique capsule collection for La Martina 

BUST PHOTOGRAPHY by WOLAND ALL RIGHTS RESERVED
BUST PHOTOGRAPHY by WOLAND ALL RIGHTS RESERVED
BUST PHOTOGRAPHY by WOLAND ALL RIGHTS RESERVED
BUST PHOTOGRAPHY by WOLAND ALL RIGHTS RESERVED
Double breasted Irish linen, with pure horn buttons
Classic 2 button sports blazer cut with a princess back to give even a more defined sillouette created for Autumn Winter in a 12oz worsted wool fabric from English textile mills.
CREATING ASTHETIC
MOMOOD BOARD DEVELOPMENT FOR PHOTOSHOOT
CCREATING THE COLLECTION
DESIGN TO REALISATION 
DDESIGN TO REALISATION - Creating a collection for the brand - LA MARTINA
ROUGH SKETCHWORK & DEVELOPING KEY LOOKS 
PRODUCT TESTING KEY LOOKS / St James collection / Developing a athletic fit and cut into jackets and trousers, with angled rakish looks, and using innvotive textiles such as cotton fused with lycra to give the garments a sports feel.
PRODUCT TESTING KEY LOOKS / St James collection / Developing the "Country" style in a sutbale way using needlecord trousers, mixed with plaid worsted jacketings, and pure cashmere polo coat and everyday wool/cashmere blazer
ROUGROUGH DRAWINGS 
Rough sketchwork for waistcoats
Workshop development 
MMOOD BOARDS  
The English gentlemen & Country chic, rich, textured, colorful, diverse fabrics
BBritish equestrian style 
LORD OF THE ESTATE OLD & NEW
GUARDS
RUSTIC ENGLISH FABRICS AND TEXTILES
POLO COATS & OUTERWEAR FOR THE BRITISH AUTUMN/WINTER
YOUNG MODERN GENTLEMEN
TROUSERS INSPIRATION
WAISTCOAT INSPIRATION
LLABEL DESIGN
FROM CONCEPTUAL TO RETAIL 
23 Jermyn Street, London, England, placed in the heart of the West End, and on one of Londons most noted streets for satorial menswear, the St James collection is perfectly placed within the first stand alone full La Martina retail venue in the United Kingdom
Jermyn Street store, London, England, United Kingdom

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